Call Us Toll-Free
1-877-275-2360

National Consumer Data + Targeted Digital Advertising

Laser-Focused, Results-Driven Home Services Marketing

 

 

 

 

 

 

 

Identify and Target Your “Perfect Home Services Customer”

B2E’s powerful in-house national consumer database MotusAudiencesTM is powered by country’s top-tier data sources and updated monthly. Leverage it to learn detailed information about your ideal customers, drive new business, and deliver highly targeted and relevant interactions across all marketing efforts.

MotusAudiences has detailed information on 232 million individuals belonging to 127 million households (covering 95% of the U.S. population).

  • Demographics
  • Media channel preferences
  • Preferred conversion channel
  • Messaging styles
  • Mortgage data
  • Property data
  • Political personas

  • Ethnicity and language
  • Life stages
  • Marketing segmentation
  • Green segmentation
  • New movers
  • New homeowners
  • New parents

  • Investment property
  • Consumer financial insights
  • Retail buyer propensity by product category
  • Online buyer propensity by product category


MotusAudiences has detailed information on 232 million individuals belonging to 127 million households (covering 95% of the U.S. population).

  • Demographics
  • Media channel preferences
  • Preferred conversion channel
  • Messaging styles
  • Mortgage data
  • Property data
  • Political personas
  • Ethnicity and language
  • Life stages
  • Marketing segmentation
  • Green segmentation
  • New movers
  • New homeowners
  • New parents
  • Investment property
  • Consumer financial insights
  • Retail buyer propensity by product category
  • Online buyer propensity by product category

With MotusAudiences, Segment Audiences and Tailor Your Message

B2E has more than 25 years of experience working with companies in the home services industry to identify and target the most profitable audience segments. Using MotusAudiences, we can:

  • Analyze your customer database and enrich your data to create detailed “ideal customer” personas.
  • Identify which consumer segments are the most profitable home services customers.
  • Model custom audiences to expand your reach.
  • Provide audience intelligence that helps you tailor your messaging based on your ideal customer’s unique interests, preferences, and decision-making styles.
  • Cleanse and validate your data for more effective marketing.

 

Laser Focus Your Digital Ads with MotusIP

MotusIP puts your digital message in front of your targeted consumer right at the time they need your services with IP-targeting technology. 

For example, you could target ….

  • Confirmed homeowners living in a home built more than 15 years ago.
  • Consumers who recently moved into an older home within the past 90 days.
  • Neighbors of those who just used your company’s services.
  • Consumers by life-stage and income-level that aligns with your specific products and services.

AdobeStock_377340763

MotusIP’s innovative technology can drive prospective customers to your website or physical address with ads targeting their home internet modem IP address. Our targeting enables 95% and greater accuracy, delivering your banner and video ads to the websites your future customers are already viewing.
  • 50-100X more targeted than television
  • 6-60X more effective than other online ads
  • 3.2X higher average click-through rates (CTR) than industry averages

Build Detailed Profiles of Your – or a Competitor’s – Foot Traffic with MotusMobile

MotusMobile DemosWould you like more visibility into the characteristics of the people visiting your, or your competitor’s, storefronts? What if you could more deeply understand their important characteristics, preferences, and behaviors, such as:

  • Where they travel from
  • How old they are
  • Household income
  • Preferred media channels
  • Decision-making styles
  • And much more
MotusMobile MapMotusMobile captures the Mobile Advertising IDs (MAIDs) of devices in your target locations to use in digital marketing.  We enrich the information with MotusAudiences data to profile the foot traffic and build audience segments for your targeted digital campaigns.
  • Re-target foot traffic up to 90 days in the past with digital ads delivered directly to devices
  • Geo-conquest - target those who have visited a competitor
  • Target those who have visited a similar or related business.