National Consumer Data + Targeted Digital Advertising

With MotusAudiences, Segment Audiences and Tailor Your Message

B2E has more than 25 years of experience working with companies in the home services industry to identify and target the most profitable audience segments. Using MotusAudiences, we can:

• Analyze your customer database and enrich your data to create detailed “ideal customer” personas.
• Identify which consumer segments are the most profitable home services customers.
• Model custom audiences to expand your reach.
• Provide audience intelligence that helps you tailor your messaging based on your ideal customer’s unique interests, preferences, and decision-making styles.
• Cleanse and validate your data for more effective marketing.
  
  

Laser Focus Your Digital Ads with MotusIP

MotusIP puts your digital message in front of your targeted consumer right at the time they need your services with IP-targeting technology. 

For example, you could target ….

• Confirmed homeowners living in a home built more than 15 years ago.
• Consumers who recently moved into an older home within the past 90 days.
• Neighbors of those who just used your company’s services.
• Consumers by life-stage and income-level that aligns with your specific products and services.

• 50-100X more targeted than television
• 6-60X more effective than other online ads
• 3.2X higher average click-through rates (CTR) than industry averages

Build Detailed Profiles of Your – or a Competitor’s – Foot Traffic with MotusMobile

Would you like more visibility into the characteristics of the people visiting your, or your competitor’s, storefronts? What if you could more deeply understand their important characteristics, preferences, and behaviors, such as:

• Where they travel from
• How old they are
• Household income
• Preferred media channels
• Decision-making styles
• And much more

MotusMobile

• Re-target foot traffic up to 90 days in the past with digital ads delivered directly to devices
• Geo-conquest - target those who have visited a competitor
• Target those who have visited a similar or related business.